Coach and Business Mentor
Success is when workview and lifeview support each other to bring more meaning in one’s life

Over the years, speaking and working with inspiring people has significantly impacted my path. They’ve encouraged me, challenged me, and believed in me.
I’ve felt the need for an educational mentor before going to highschool and the need for a professional mentor in my early twenties. Since then, in each stage of my life, I have worked with amazing mentors and coaches. They’ve listened to me, guided me and, most importantly, asked the right unlocking questions.
Naturally, as I had experienced the benefits of having met these outstanding individuals, I myself became a mentor and a coach for young professionals and entrepreneurs.
The way I work is customized for each client, with focus on their needs, intentions and their disponibility to work for a change.
I combine coaching methods that I’ve learned over the years and have improved at the CTI Coaching School in London with mentoring and multidimensional growth techniques that I’ve blended with my own experiences as an entrepreneur, continuous learner and educator.
How I work
- For visible results, I recommend a package of five coaching sessions.
- We’ll create a customized plan tailored to your needs.
- Sessions are spread over three months, with two to three weeks between each meeting.
- One session is between 60 and 75 minutes followed by an email with recommended resources where the case.
- If, after the first session, you decide we’re not a good fit, that session is on me.
If you are curious and ready for a change, book an intro call.
What People Say
I work with professionals at turning points in their careers, when they make life changing decisions or when they are in search of more meaning in their work and life.

I would definitely recommend Alexandra for career coaching. I appreciated the structure, clarity, and professionalism in her approach.
The sessions helped me gain clarity on my professional path by providing practical tools and guidance through various methods. This empowered me to take ownership of my decisions, build confidence in my actions, and continue applying the techniques I learned from Alexandra to shape the life I want to lead.

Working with Alexandra brought a lot of clarity and understanding regarding the hidden reasons behind why I do things the way I do, as well as the blocks I have.
I would recommend Alexandra at any time, not only because I felt an immense kindness in the way she guided the business coaching sessions (and this is Alexandra’s greatest strength), but also because she has a lot of experience in the business world. What she does in coaching sessions doesn’t come from books, but from professional experience, her strong trust in the process, and a deep understanding of the person she’s working with.
Raluca Anton, Therapist

I will recommend Alexandra every time I get the chance, as she’s a really great resource. I think her greatest strength is the combination of a pragmatic vision with a spiritual one. She has both. And she gives you pragmatic, practical tools to help you solve what needs to be solved.
I liked her mind, her structure, the fact that I feel she has gone through the experiences I want to go through. The fact that, although she recommends many books, she doesn’t “speak from books.” Of all the therapeutic methods I’ve tried so far, working with Alexandra resonated the most with my mind, with my inner structure, with my way of seeing the world.
Alexandra Crăciun, Brand Specialist

What I appreciated at my coaching sessions with Alexandra was the structured approach and flexibility to address all topics of interest. This brought me clarity on what mattered most for me. Moreover, Alexandra has a beautiful combination of determination, strength, to move things forward, but then in a soft, empathic way which makes the whole process effective and pleasant.
Marius Staicu, International Business Consultant and Trainer

I had a few amazing and refreshing coaching sessions with Alexandra. I had a blockage in setting goals and DREAMING. I dreamt small. Also, I wanted to find a way to get out of the operational and get into the visionary mode as an entrepreneur.
Besides bringing many business insights, she helped me take action, stop doubting, start doing, and lose my attachment to a final strict result. As a result, I also created my personal brand community for people who want to be more focused and courageous in their visual communication.
She gently guided me to all my realizations and helped me create structure in my mind and on paper. I now have a system that makes it easy for me to create new dreams, live my current goals and dreams with joy, and feel free.
We share similar values and communicate so well, so it was a pleasure to meet for each session. Alexandra is a soulful woman, a smart and agile businesswoman, a good friend, and a patient and focused listener. I admire all these things.
I believe we can not grow alone, so I recommend Alexandra to anyone who feels they need a partner to help them take precise and elegant REAL steps toward their goals.
Thank you, Alexandra!
Ioana Dodan, Entrepreneur, Bucharest, Romania

I came to coaching with several questions that started with a career focus and then quickly broadened to life coaching more holistically. Alexandra had an ability to articulate these broad questions into smaller, crisp questions, dive into helpful exercises, and provide guidance with clear actions.
Alexandra’s process helped me take stock of things and put in place better foundations to make meaningful and lasting changes to some of my most important relationships and to my career as well, all from a clearer, holistic vantage point. Alexandra provided this helpful coaching and guidance all with a very positive, patient, and motivating approach.

My intention was to gain clarity in my work, become more productive, and gain control of my time.
I have already recommended Alexandra because I found her to be a person with experience in listening to people and providing tools and frameworks to address challenges.
She combines professional expertise with personal growth, always prioritizing the inner balance each person needs to master. I also see her walking the talk, meaning that she speaks not just from books but from her own life experience.
The communication was very direct yet safe at the same time.
I always felt listened to, with all my aspects taken into consideration.

I have never met a person with more clarity and organizational skills than Alexandra. In just a few coaching sessions, Alexandra helped me to shed light and understand how and why some things work and others don’t in my life.
One of the biggest benefits I have had through coaching with Alexandra is that I have become more aware of my values. In addition I was amazed to discover that my energy, time and financial resources were not allocated and used according to my values but in a random way or based on old values that no longer represent me. It was and it is extraordinary.
It also helped me to understand how important it is to integrate awareness through planning and action, something I often ignore without realising it. I now plan, do and achieve results in a consistent and much more predictable way than before.
Another important aspect of my coaching relationship with Alexandra is that she cares. I felt that she cares and wants me to do well and grow. She put warmth and kindness into our sessions, which is so valuable and not so easy to find.
Thank you for the clarity and good mood you were able to convey to me during our sessions!

I started working with Alexandra in a period of my life when I was struggling with changes that I needed and wanted to make with my work, and potentially moving to a different country. Quite honestly, I was going through what felt like a midlife crisis after having just turned 35, having gone through a sort of burnout, and feeling generally overwhelmed and unhappy with my life in general.
I felt some resistance towards starting the coaching process, but Alexandra quickly navigated through my confusion and, at times, overwhelming emotions. She identified the most problematic points and came up with powerful questions that guided me to more clarity, a-ha moments, and even new perspectives on my work and myself. She has this unique ability of formulating questions that go straight to the core of solving the problem you are facing – unlike anyone I have ever met.
I also appreciated how present she is during the sessions, and I could feel her genuine desire to help.

The moment I met Alexandra, I knew she would be an important person in my development journey.
I highly appreciated her efficient way of working, very clear and structured. I found the homeworks she gave me very useful and targeted to my needs.
I recommend Alexandra with all my heart for her capacity to listen and be present for the emotions of people in front of her.
I felt seen, listened to, understood exactly the way I needed.

Working with Alexandra was a pleasure and a great support. I especially appreciated the structured way she approached our work from the very beginning—starting with understanding the context, clarifying the starting point, and aligning on objectives. Each session was focused and well-structured, yet still flexible enough to adapt when the context or priorities shifted.
She has a talent for expressing even complex situations in clear, concise terms—bringing both clarity and a sense of “normality,” especially in moments that are emotionally intense or deeply personal.
Keeping a calm, clear mind and being able to identify and focus on what truly matters are, in my view, some of Alexandra’s key strengths.

When I first contacted Alexandra, I was looking for a coach that could help me move to the next step in my business as I was feeling stuck.
I appreciated that Alexandra was patient and kind through the entire process, and this helped me gain trust and be more open with her. I felt inspired after each session we had together and excited to start working on my goals.
What I think is valuable about Alexandra, is the fact that she has skin in the game. Beyond being a business coach, she has extensive experience as an entrepreneur. Therefore, she helped me gain clarity on the direction I want my brand to go but she could also propose solutions for my new business plan.
Another thing that was extremely valuable for me and which I remember every time I encounter a challenge, is that through my business I can express a huge part of my personality that I couldn’t express it better through anything else.
