Hello, I’m Alexandra
and I welcome you
on a journey
of growing and blooming
I see life as a playground for multidimensional growth
I value and dedicate a lot of my time and resources to my professional endeavors, fuelled by my entrepreneurial personality and intellectual curiosity.
In parallel, I fully enjoy my inner journey of discovering who I really am as a human and as a woman.
All for living and working meaningfully, and for walking my path with grace.

I combine my experience in
entrepreneurship,
education and
personal development
with
my love for people and
quality relationships
to bring to life my vision
in different areas
of life and business.

Coach and
Business Mentor
The best way to move forward is to unleash your wisdom and make decisions based on your values, life vision and goals. Discover your superpowers and use them to bring more meaning into your life and work.

Learning
Facilitator
As one of my core values is curiosity, I manifest it in my own learning process and in the learning journey of other like minded people. I integrate multidimensional growth in all my personal and professional projects.

Community
Dinners
As a seeker of meaningful interactions and a lover of settings and structure, I created a space where people meet for conversations based on sharing their own experiences and learning from those of others.

My Experience
I started working at the age of 16 to get some money for traveling, books and going out with my friends.
In 2005, at 20, I started my first entrepreneurial venture, as a spin-off from the family business.
I developed a supply chain to deliver footwear to main retail chains in Romania, both produced by us and imported.
In 2010, I founded Ideal Boutique, an ecommerce business selling leather goods. I sold the company in 2015.
In 2016 I left Romania for a full time MBA at INSEAD, in France and Singapore.
As I embarked on the journey of a start-up in Education in London, I also started my first job besides my entrepreneurial experience, at Amazon, in London.
Working at Amazon made me realize how much I valued my entrepreneurial drive and my passion to work with people. So I did my coaching studies at CTI and came back to Romania to start new ventures in education, people gathering and real estate.
Discover my blog
One of my values is sharing and I learned that sharing sets the ground for growing.
There are learnings in all experiences. Writing about them helps me understand the process better and sharing them makes me feel I belong to a bigger group of people going through similar journeys.
The topics I write about range from entrepreneurship and leadership, to meaningful work and continuous growth.
The latest article on my blog
Hello, dear friend, I started this year with one primary goal in mind: to prioritise. For a while, I had been juggling …

When I first contacted Alexandra, I was looking for a coach that could help me move to the next step in my business as I was feeling stuck.
I appreciated that Alexandra was patient and kind through the entire process, and this helped me gain trust and be more open with her. I felt inspired after each session we had together and excited to start working on my goals.
What I think is valuable about Alexandra, is the fact that she has skin in the game. Beyond being a business coach, she has extensive experience as an entrepreneur. Therefore, she helped me gain clarity on the direction I want my brand to go but she could also propose solutions for my new business plan.
Another thing that was extremely valuable for me and which I remember every time I encounter a challenge, is that through my business I can express a huge part of my personality that I couldn’t express it better through anything else.

I came to coaching with several questions that started with a career focus and then quickly broadened to life coaching more holistically. Alexandra had an ability to articulate these broad questions into smaller, crisp questions, dive into helpful exercises, and provide guidance with clear actions.
Alexandra’s process helped me take stock of things and put in place better foundations to make meaningful and lasting changes to some of my most important relationships and to my career as well, all from a clearer, holistic vantage point. Alexandra provided this helpful coaching and guidance all with a very positive, patient, and motivating approach.

The role of an entrepreneur is very beautiful, but at times it can be extremely challenging and even lonely. I had the opportunity to have a coaching relationship with Alexandra which was very valuable to me. During challenging moments, I realized that business decisions are in fact life decisions. And only someone with similar values, with vision and clarity could guide me as Alexandra did.
Besides being a respected professional she was very kind and patient through my decisional process. She had a 360 degrees approach helping me find the Why behind my actions and become more aware in my journey as an entrepreneur.

My intention was to gain clarity in my work, become more productive, and gain control of my time.
I have already recommended Alexandra because I found her to be a person with experience in listening to people and providing tools and frameworks to address challenges.
She combines professional expertise with personal growth, always prioritizing the inner balance each person needs to master. I also see her walking the talk, meaning that she speaks not just from books but from her own life experience.
The communication was very direct yet safe at the same time.
I always felt listened to, with all my aspects taken into consideration.

I had a few amazing and refreshing coaching sessions with Alexandra. I had a blockage in setting goals and DREAMING. I dreamt small. Also, I wanted to find a way to get out of the operational and get into the visionary mode as an entrepreneur.
Besides bringing many business insights, she helped me take action, stop doubting, start doing, and lose my attachment to a final strict result. As a result, I also created my personal brand community for people who want to be more focused and courageous in their visual communication.
She gently guided me to all my realizations and helped me create structure in my mind and on paper. I now have a system that makes it easy for me to create new dreams, live my current goals and dreams with joy, and feel free.
We share similar values and communicate so well, so it was a pleasure to meet for each session. Alexandra is a soulful woman, a smart and agile businesswoman, a good friend, and a patient and focused listener. I admire all these things.
I believe we can not grow alone, so I recommend Alexandra to anyone who feels they need a partner to help them take precise and elegant REAL steps toward their goals.
Thank you, Alexandra!

I started working with Alexandra to better align my values with my career path. For more than a year, I have been struggling to create a vision for my professional future, until I finally decided I needed coaching.
Alexandra’s method consisted of a highly effective combination of coaching tools, personal and professional mentorship. I learned how certain fears and personality traits were standing in the way of developing my vision. With her assistance, I designed a professional path and an initial strategy to explore and test it.
In the process, I felt understood and supported. Alexandra’s positive and constructive approach enhanced my self-confidence and trust in my abilities.

I have never met a person with more clarity and organizational skills than Alexandra. In just a few coaching sessions, Alexandra helped me to shed light and understand how and why some things work and others don’t in my life.
One of the biggest benefits I have had through coaching with Alexandra is that I have become more aware of my values. In addition I was amazed to discover that my energy, time and financial resources were not allocated and used according to my values but in a random way or based on old values that no longer represent me. It was and it is extraordinary.
It also helped me to understand how important it is to integrate awareness through planning and action, something I often ignore without realising it. I now plan, do and achieve results in a consistent and much more predictable way than before.
Another important aspect of my coaching relationship with Alexandra is that she cares. I felt that she cares and wants me to do well and grow. She put warmth and kindness into our sessions, which is so valuable and not so easy to find.
Thank you for the clarity and good mood you were able to convey to me during our sessions!

What is interesting is that what I learned from working with Alexandra during the mentoring process was both to be more structured and laser focused as a professional and to be more aware of myself and find my path as a woman. Alexandra is a mix of top professional skills with a highly empathetic and kind presence.

I started working with Alexandra in a period of my life when I was struggling with changes that I needed and wanted to make with my work, and potentially moving to a different country. Quite honestly, I was going through what felt like a midlife crisis after having just turned 35, having gone through a sort of burnout, and feeling generally overwhelmed and unhappy with my life in general.
I felt some resistance towards starting the coaching process, but Alexandra quickly navigated through my confusion and, at times, overwhelming emotions. She identified the most problematic points and came up with powerful questions that guided me to more clarity, a-ha moments, and even new perspectives on my work and myself. She has this unique ability of formulating questions that go straight to the core of solving the problem you are facing – unlike anyone I have ever met.
I also appreciated how present she is during the sessions, and I could feel her genuine desire to help.

The moment I met Alexandra, I knew she would be an important person in my development journey.
I highly appreciated her efficient way of working, very clear and structured. I found the homeworks she gave me very useful and targeted to my needs.
I recommend Alexandra with all my heart for her capacity to listen and be present for the emotions of people in front of her.
I felt seen, listened to, understood exactly the way I needed.

Working with Alexandra was a pleasure and a great support. I especially appreciated the structured way she approached our work from the very beginning—starting with understanding the context, clarifying the starting point, and aligning on objectives. Each session was focused and well-structured, yet still flexible enough to adapt when the context or priorities shifted.
She has a talent for expressing even complex situations in clear, concise terms—bringing both clarity and a sense of “normality,” especially in moments that are emotionally intense or deeply personal.
Keeping a calm, clear mind and being able to identify and focus on what truly matters are, in my view, some of Alexandra’s key strengths.

The dialog with Alexandra came so naturally and it helped me understand better my priorities and how to keep things in balance. My agenda was about how to perform, who to make my work better. By collaborating with Alexandra I was able to create a professional plan and follow it step by step. Now I can confirm that the plan worked and, in some ways, I overachieved what I have planned. And I am teaching others what I have learned from the sessions I had with Alexandra.
It was a great mix of theory lessons and discovering myself while enjoying the conversation.